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The fine art of custom clubmaking Club fitting is the science of selecting and building the equipment that matches your body and your game. Customized clubs will help you improve your swing.
A club fitting session – conducted under the supervision of Greg Smith (Certificate in Performance Club Fitting - USA) – includes statistic measurement, dynamic swing test and ball flight analysis. Loft, shaft type and flex, lie angle and club length, grip size and type will be checked.
Club Fitting Definitions
Lie Angle: The measurement of the angle between the sole of the club and the centreline of the shaft. The lie and the shaft length work in common. If you need to make your club longer, you need to make them more upright too, i.e. change the lie. The way the clubface hits the ground influences the way the ball takes off and flies.

Loft Angle: The angle of the club face relative to the centreline of the shaft, a vertical line perpendicular to the ground. Loft has considerable impact on the launch angle of a golf ball.

Shaft Flex: The measurement of how much a shaft will bend under a certain load. Shafts with more flex generally feel softer, produce higher trajectories and can help golfers with slower swing speeds to hit shots with optimal trajectory.
Want to know more? Visit www.ping.com/fitting/glossary.aspx
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